Just Go Sell! – Book Review
Knowles provides specific examples of “goal-oriented questioning,” a technique that “reveals key hot buttons you can use later in your presentation to” prospects. His counsel on handling objections and closing techniques is sensible and wise. His explanation of the “four pillars of selling” is also useful; balanced correctly, they can potentially lead to higher success in selling.
Smart, on target, and born of experience, this strong volume should be highly instructive for the novice and reassuring to the accomplished salesperson.
Kirkus Indie, Kirkus Media LLC
Colin is an exception to the rule in sales terms. He sells and coaches to the highest possible levels, whilst enjoying a place among a very small minority of people who can talk the talk and most definitely walk the walk.
Vice President Sales & Marketing
Colin is the most talented sales professional I have come across in my professional life. He is one of those rare individuals that can both sell and coach others to improve.
Board Member, Arabian Falcon Intl.